New art for a new society
'Proun' is an abbreviation for the Russian 'Project for the affirmation of the new'. The Russian artist El Lissitzky (1890-1941) coined this word in 1919 to describe his personal project to represent 'the interchange station between painting and architecture'. His visual language was designed for the new society of the Russian Revolution (1917) which he supported enthusiastically. Under the initial influence of his fellow revolutionary Kasimir Malevich's Suprematism, Lissitzky developed an approach to geometrical forms that he saw as fundamentally practical and specifically Communist (e.g. Beat the Whites with the Red Wedge 1919-20).